The Importance Of Great Service
A Necessity For Success In Business

If only every store you entered understood the importance of great service. It would be wonderful - No more "average" employees and "sub-par" service. I could certainly get used to that.

Many service based businesses have good service - Especially when the employees understand the value in service rated gratuities, but stores where gratuities aren't in play often are left lacking.

I expect a certain level of service mainly because I set myself a personal expectation to treat everyone well, so imagine my horror when - I - the customer treat the employee far better and friendlier than they do to me, I walk out of a store scratching my head in confusion and contemplation.

You see, in this day of strong competition I don't have to ever go back to that type of store with a low level of service again and guess what - I usually don't.

If Only The Employer Knew

I'm not the type of person to complain and in the case of poor service, I don't feel any obligation to go out of my way to inform a manager that they have lost a customer - Especially when their store doesn't appear to place the importance of great service high on their list of priorities.

That's the problem - If you're an employer and you don't understand the need for service, chances are you lose many customers and if you're an employee and you lack proper service skills, you are probably going to miss out on any career advancement whatsoever.

If you employ people you must place a heavy emphasis on the importance of great service or you'll lose out to competitors who do.

Come For The Service - Stay For The Products

One thing is exponentially important to understand - Humans are emotional, they make emotional purchases under emotional conditions. Many customers will frequent a particular store because it enlivens them with good emotional feelings and high quality service can help build that loyal tie and keep those customers coming back time and time again.

Conversely if your service is poor, how can a customer be expected to place your store in an emotionally favorable light?

Excellent service will make customers feel at ease, comfortable and place them in a psychological state of willingness to purchase. So the service your business provides will directly correlate to the amount of money you make. Customers will return for that fantastic rapport they get from the staff and they will make purchases.

Bottom line - Great Service = Great Profits.

Minimum Expectations

Every customer who enters a business premises has a minimum expectation of the service they require. If you do not meet and exceed their wants then you can be assured that your competitors will.

Time, effort and money must be spent on this important facet of your business to remain competitive in the market place. Smart companies are taking note and have done so for quite some time, but there are still some who remain ignorant to the importance of great service to their company's bottom line.

Many businesses compel their staff to undergo significant service training to instill the right sense of pride and accomplishment that can be obtained from offering the highest quality service.

Keeping a minimum service level which is extremely high, is good business practice.

Pride And Profit

When service levels start to slip it can be for a multitude of reasons. An astute business owner will be proactive in monitoring the customer relations of his or her staff.

Workplace disharmony is often a reason for service to wane, so a clear understanding of the nature of workplace relationships and the moral of staff can help a manager to arrest situations of negativity as they come to hand.

When initially employing staff members the importance of great service needs to be instilled from the very start and continuously monitored. Pride and passion for one's work is a personal thing, but that's not to say it can't be learned and fortified.

Employees with pride in their work and high moral will always provide a higher level of service than those who have a stressful, disharmonious environment to work in .

In Conclusion

Good service is mandatory - You can't build a successful business without it.

It's a hard lesson to learn for small businesses who place too heavy an emphasis on the quality of product, but not the service of that product and in the eyes of a customer a negative service person emotionally implies that the products of their company may be of negative value too.

High quality service is like a ray of sunshine - It's brightens the whole day for everyone concerned and makes the recipient want to return.

Rather than spending a small fortune on advertising, you can keep loyal repeat clientele simply by offering them a reason to return - The Solution.......Great Service.

The Importance Of Great Service By "Alan Henderson"



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